---
title: | Mark Guthrie
image: https://www.smart2market.com/hubfs/AI-Generated%20Media/Images/tech%20picture%20Industry%20News%20%20SmartMarketing%20Tips-1.png
---

[![Smart2Market](https://www.smart2market.com/hs-fs/hubfs/S2M-Logo-Horz-Color%5B1%5D.png?width=1725&height=426&name=S2M-Logo-Horz-Color%5B1%5D.png "Smart2Market")](https://www.smart2market.com/)

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# Mark Guthrie

## MOTIVATE: In technical markets, motivation doesn’t come from clever slogans. It comes from clarity.

**In technical markets, marketing doesn’t close the sale. It starts the process.** 

<https://www.smart2market.com/blog/motivate-in-technical-markets-motivation-doesnt-come-from-clever-slogans.-it-comes-from-clarity>

#### REACH: You must be able to REACH the stakeholders.

Technical markets demand a different kind of marketing. Buying journeys span multiple stakeholders,...

<https://www.smart2market.com/blog/reach-you-must-be-able-to-reach-the-stakeholders>

#### KNOW: The first priority of any marketer should be to KNOW your audience.

**KNOW-REACH-MOTIVATE is our marketing mantra.  This blog is about KNOW.** 

<https://www.smart2market.com/blog/know-the-first-priority-of-any-marketer-should-be-to-know-your-audience>

#### Smart2Marketing Tip: Be a SuperMarketer by using X-Ray Vision on Your Website

Uncover Your Real SEO Performance and Find Opportunities with Google Search Console

<https://www.smart2market.com/blog/smart2marketing-tip-be-a-supermarketer-by-using-x-ray-vision-on-your-website>

#### Digital Transformation for Manufacturing Companies: Overcoming Challenges with Technology

In today's swiftly evolving manufacturing environment, numerous key challenges are transforming the...

<https://www.smart2market.com/blog/digital-transformation-for-manufacturing-companies-overcoming-challenges-with-technology>

#### Toyota’s New GenAI Tool is Transforming Vehicle Design

Toyota is using text-to-image AI technology to create vehicle designs that meet engineering and...

<https://www.smart2market.com/blog/toyotas-new-genai-tool-is-transforming-vehicle-design>

#### GoEngineer - Online Advanced Surface Modeling Training

Virtual. Surface Modeling teaches you how to build free-form shapes using SOLIDWORKS mechanical... 

<https://www.smart2market.com/blog/goengineer-online-advanced-surface-modeling-training>

#### COMSOL - CFD Modeling in COMSOL Multiphysics

Virtual. If you are looking for an intensive introduction to using COMSOL Multiphysics® for...

<https://www.smart2market.com/blog/comsol-cfd-modeling-in-comsol-multiphysics>

#### Industrial 3D Printing Forecasted to Grow

The industrial 3D printing market is expected to grow from USD 2.1 billion in 2021 and is projected...

<https://www.smart2market.com/blog/industrial-3d-printing-forecasted-to-grow>

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