Meet Our People

Smart2Market is made up of a team of dedicated marketing program managers who, with the leadership and expertise of the founder, strive to achieve success for their clients through innovative solutions that meet their customers' goals and budgets.

President and CEO

pete.jpgPete Wells is the founder, president and CEO of Smart2Market, a global B2B marketing services and consulting firm, based in Ft. Collins, Colorado. Since founding the company in 2001, Pete has maintained an average of 30% growth per year and currently employs over 15 marketing professionals.

Specializing in the high-tech, engineering, and science industries, Pete's insights and experience allow him to put together a knowledgeable team of experts that deliver value through targeted, innovative campaigns. Under Pete's leadership, clients worldwide realize measurable and successful results that provide a significant return on their marketing investment.

Over his 35-year career, Pete has held a broad range of marketing and business development positions. His experience spans management in sales, service, software, channels and partners, marketing communications, public relations, and business development. Prior to founding Smart2Market, Pete was director of Americas marketing for CoCreate-a successful Hewlett-Packard spin-off that was ultimately acquired by PTC. His responsibilities at CoCreate included the development and communication of the company for its official launch. He also led a team that built awareness and demand for a suite of software solutions worldwide.

Pete graduated with a BSEE degree from Georgia Institute of Technology. In his spare time he enjoys the great Colorado outdoors, serves on the Fort Collins Opera Galleria Condominium Association board and is a volunteer fireman with the Poudre Fire Authority.

Executive Director - Client Services

mark.jpgMark has worked in the software sector for over 30 years-holding positions from development to sales to marketing. Knowing what it is like to "carry a quota", Mark focuses on developing measurable marketing approaches that drive top-line revenue. These include messaging, branding, building sales funnels, and managing key marketing/sales systems such as CRM and marketing automation.

Mark's career path began at the Hewlett-Packard Co. (when Bill Hewlett and Dave Packard were still on the Board of Directors). One of Mark's significant achievements at HP was to architect the systems for HP's first high-volume operation, where orders were 10x that of any other division. Based on this success, Mark was selected to be part of a worldwide team based in Germany for designing HP's high-volume ERP system. Since then, he has held various positions in sales, marketing and business development.

Mark is a graduate of Colorado State University with a B.S. in Business Information Systems.  When he is not at work, you can often find him in the sky, on/in the water, or on snow. Mark is a private pilot and enjoys sailing, wakeboarding, waterskiing, scuba diving, and snow skiing.

Marketing Program Manager

katy-smallKaty Schilling is a success-driven professional with over 8 years of marketing management experience—from initial design through effective implementation. At Smart2Market, Katy develops and monitors client email marketing campaigns that target diverse customer types and product portfolios. Katy also manages event planning and execution, carefully matching the event to the purpose it serves and confirming that every detail is considered in order to ensure a successful event. Additionally, Katy develops and maintains creative and engaging social media campaigns that drive internet awareness and increase traffic to client sites.

Prior to working for Smart2Market, Katy spent 9 years in customer service, participated in several marketing internships and was a Whitewater Adventure Guide. Her customer service experience provides Katy with valuable insights into delivering exceptional customer satisfaction.

Katy graduated from Colorado State University with a B.S. in Business Administration, which included an emphasis in marketing. In her free time, Katy enjoys being active in the great outdoors. She loves hiking and being outdoors with her husband and daughter, but her true passion is river rafting.

Marketing Program Manager


Abby Waski is a dedicated marketing professional, developing content through all creative ventures of marketing. Abby is a recent graduate of Colorado State University. Striving for success, Abby puts her clients first at Smart2Market when managing their social media, emails, websites, and ads. Her skills include working with Photoshop, monitoring analytics, running paid campaigns, updating and managing landing pages and thorough experience with CRM systems.

Before joining Smart2Market, Abby had various internships and partook in different ventures such as Public Relations Club, presented at CSU Ventures Demo Day, and was the President of the Events Committee at CSU’s Marketing Association in which she would provide outreach to local Marketing companies for workshops/local events at CSU.

Abby graduated from Colorado State University with a B.S in Business Marketing. She enjoys painting, cooking, designing, hanging out with her new puppy, and experiencing new and exciting atmospheres and adventures.

Senior Analyst, Cloud Computing SME

ChrisChris Smith has 36 years of experience in developing and delivering technical computing solutions to customers across a wide variety of markets including discrete and process manufacturing, financial services, life sciences, and DOD/DOE test/analysis. As a senior analyst, Chris brings significant real world global experience to the team. His expertise helps customers (both end-users or providers of cloud solutions) develop cloud computing strategies that produce superior business outcomes.

Prior to becoming an analyst and consultant, Chris was Chief Technology Officer for HP's Cloud Computing organization, responsible for the solution strategy that aligned HP's Cloud/Utility services offering with customer requirements and competitive alternatives. He also led HP's HPC Cloud/Utility solutions and business unit since the group's inception in 2005. Chris also developed the start-up business units that would bring those services/products to market. At the executive level, he worked directly with HP's corporate leaders in the strategy and spin-off of a wholly-owned CAD software subsidiary, as well as setting up the Asia-Pacific Region for the software business unit.

Chris is a graduate of the University of New Mexico with a B.S. in Electrical Engineering and Computer Science. When he is not working, Chris is frequently engaged in one of his many passions which include slalom water skiing, snow skiing, skeet/trap shooting, golfing, and classical piano.

Public Relations and Writing Specialist

AliAlison Golan is a public relations specialist with 20+ years of experience. At Smart2Market, Alison assists with public relations activities. Her experience includes working with trade, business and vertical press. She has coordinated product launches, trade shows, product reviews, analyst briefings, editorial calendars, and press tours. Alison has arranged national media coverage with CBS, CNN, CNBC, The New York Times, The Wall Street Journal, Business Week, and Fortune. She possesses robust writing skills and has developed press releases, backgrounders, data sheets, product brochures, case studies, newsletters, bylined articles, white papers, web copy, and advertising themes, slogans and taglines.

Alison started her career as the prime media contact for two leading-edge technology companies - Convex Computer Corporation (a supercomputer manufacturer) and Interphase Corporation (a leading supplier of high-speed networking products). Since then, Alison has been freelancing, representing a number of hardware, software, networking, telecommunications, streaming media, and internet companies worldwide.

Alison has a B.S. degree from Maranatha College, Watertown, Wisconsin. A hard worker and disciplined student from early on, Alison graduated summa cum laude in college and valedictorian in high school. When not working, Alison roller blades, runs, and hangs out with her husband and kids.